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Commercial value of Liu Xiang still strong
The discussion of disturbance of Liu Xiang that quit game continues all the time up to now, everybody is discussed in heat the loss wants after evaluating Liu Xiang to quit game how many money, wait for content to the influence of acting brand. From look actually, everybody's concern has a place too overmuch beyond, the colourful incident taking the door that because Liu Xiang quits game,is not harbor star, won't cause too big loss to individual and acting brand negative perhaps effect, if processing is proper, can add cent for the brand only.

One, Liu Xiang quits game and won't affect its exposure is led and famous spent promotion

In light of the media exposure rate after Cong Liuxiang quits game, the exposure that Liu Xiang cancels contest leads far outclass Liu Xiang to defeat the exposure of world record to lead, the author was searched with Baidu, liu Xiang retreats the news of contest to be as high as 11.2 million, and the news that Liu Xiang breaks world record criterion 743 thousand.

From above data can see, liu Xiang retreats rate of exposure of contest superhigh news to look, make of Liu Xiang famous degree got huge promotes. Straight-out says a unit of length, although Liu Xiang is in Beijing to gain the championship smoothly to perhaps enter before 3 armour, even if be of netizen proposal,go to want terminus, what the author estimates Liu Xiang is famous degree far not as good as this (the author is not to say Liu Xiang is a plan to quit game here) .

And famous degree (fall in the premise that does not have negative image) a be consideration of spokesman of company option figure important level, from the point of this one standard, liu Xiang quits game and can not affect Dai Yan the trademark is well-known spent promotion. What quit game because of Liu Xiang is famous spend and unlike is colourful the lead of male and female that takes the door is famous degree, it is negative and have the figure that violates ethical ethics.

2, Liu Xiang retreats contest to won't cause negative harm to Dai Yan brand

Numerous person is discussed in heat when Liu Xiang quits game, it is one-sided only subjective perhaps think Liu Xiang retreats a sports meet to bring negative effect to Dai Yan brand. Actual condition is not such (the corporeal loss that the author admits it is certain to can give acting brand to bring, if be made afresh,put in advertisement to wait) , liu Xiang quits game and can not give acting character brand negative effect.

Because Liu Xiang is retreated,cannot place on a par with the colourful disturbance that take the door, because admire,what make according to the male feminine lead of door disturbance is to have the thing that violates ethical ethics, and Liu Xiang retreats contest Cong Mou to plant degree person was to violate the spirit with faster, taller, stronger Olympic Games, but in light of the angle from human nature, liu Xiang quits game because of the injury is normal human feelings, this from the following day the information that Liu Xiang Dai Yan brand issues can see, very understand Liu Xiang.
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From;  Author:Stand originally